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Optimization Manager

Marketing Technology, Full-Time

NEW YORK, NY

$85,000 - $100,000


The Role:

The leading direct-to-direct mail marketing platform is seeking to hire an Optimization Manager to join our rapidly growing campaign operations team.

Job  Description:

  • Own the campaign operations lifecycle for Programmatic Direct Mail campaigns for Enterprise and Mid-Market advertisers
  • Collaborate with Sales to develop strategies and tactics to inform campaign media plans
  • Manage trafficking of Programmatic Direct Mail campaigns in companyt Platform
  • Coordinate all aspects of successful campaign delivery — including campaign reporting, pacing, analysis, advertiser insights and optimization
  • Manage initial triage and troubleshooting of campaign delivery or performance issues
  • Review and analyze campaign delivery/performance analytics and coordinate with Sales to present reporting and insights to advertisers
  • Collaborate with Finance team to close out monthly billing and resolve monthly and ongoing invoicing queries
  • Provide on-call support — when required — for advertiser-related emergencies

 

Required Skills:

  • Bachelor’s Degree
  • 2-3 years of digital advertising and online media experience, with strong emphasis supporting sales organizations and advertising clients
  • 1 year of digital campaign operations experience with a publisher, network, DSP or ad tech provider
  • Professional communication skills, both internally and externally with customers.
  • Ability to articulate thoughts and concepts fluidly. Personality to quickly build rapport and build professional relationships
  • Project management experience
  • Quick learner and detail oriented; critical thinking, analytical and problem-solving skills
  • Expertly proficient with Microsoft Excel and PowerPoint
  • Experience with the Google suite, JIRA and Confluence tools

Desired Skills:

  • Coursework in Business Administration, Media, Advertising, or Marketing
  • Strong interest in the digital media, advertising, and emerging technology industries
  • Working familiarity with a broad range of business functional disciplines
  • Knowledgeable about industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions
  • Understanding of an ETL system and data storage basics
  • Familiarity with SQL and data queries
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