Landing Point is looking for a high-performing candidate to drive global product initiatives and therapies for a leading provider of healthcare solutions. This technology changes the business landscape empowering physicians to improve patient outcomes.
Candidate will play a key role in collaborating with the R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing, and sales teams to ensure that the launches go smoothly and meet their objectives. It also will develop and execute marketing programs across the globe. This is a highly visible role that will be essential to the company’s success.
Develop and execute global & US strategies for new/existing products including product positioning, and clinical and economic value proposition, marketing campaigns, messages and collateral, sales and physician education programs, product demand forecasts and analysis of business performance against objectives; formulating new approaches and strategies as needed, conferences/tradeshows customer engagement priorities and booth playbook
Champion product commercialization activities across multiple internal and external groups by collaborating and influencing others in the organization
Lead?market research to understand behaviors, test messaging and identify opportunities
Establish relationships with key opinion leaders in the field and working with them to develop content for our marketing channels
Acquire and analyze feedback from key opinion leaders, current and potential customers, third party market research and internal stakeholders
Possess an in-depth knowledge of the community trends and the segments targeted by assigned products, including the motivators for action
Minimum 5 years of professional product management or equivalent experience, preferably in MedTech
Bachelor’s degree required; MBA preferred
Experience bringing new novel products to market
Ability to develop relationships with key opinion leaders and to modify strategies and tactics, when necessary, based on voice of customer and emerging trends
Ability to collaborate and work with others in a dynamic, matrix environment
Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives
Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements
Up to 30% travel may be required (Global & U.S.)
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